A lot of beginning photographers assume that to get magazine quality images, you have to do a TON of POST PRODUCTION RETOUCHING. While this may sometimes be the case, it certainly does not always apply if you pay VERY close attention to the LIGHTING and all the little DETAILS on set. The first step always when organizing a fashion shoot is to choose the best model you can get for the job. For this reason, I like to be involved in the casting process. It’s important that the model take good care of her skin, hair and nails.
Secondly, choose a very strong supporting team. A good stylist makes sure that the clothing looks as good as possible on set. Being a good fashion stylist is not just about putting an outfit together, it is much more than that. It is important that the stylist understands proper tailoring and can work their magic quickly on set to show off the garments to the best of their ability under a variety of lighting. I say this because many times, a moody side light can bring out details in a garment (good or bad) that we don’t quite notice with our eyes, but will show up on film. Also, I always expect the hair/makeup artist to be standing just off to the side of the backdrop “set” with a few essential tools watching the model pose. It is their job to make sure that when the model moves and the hair gets messed up, that they can step in and fix it quickly. No shoes on the backdrop though, socks only!
For the lighting, I chose certain tools that I thought would best accomplish the look I was going for. I used a total of four lights to achieve this look. Remember, MORE LIGHTS DOESN’T MEAN BETTER LIGHTING! Many times I light a shoot with just one light. Every time you add another LIGHT, you also add another SHADOW.
Secondly, choose a very strong supporting team. A good stylist makes sure that the clothing looks as good as possible on set. Being a good fashion stylist is not just about putting an outfit together, it is much more than that. It is important that the stylist understands proper tailoring and can work their magic quickly on set to show off the garments to the best of their ability under a variety of lighting. I say this because many times, a moody side light can bring out details in a garment (good or bad) that we don’t quite notice with our eyes, but will show up on film. Also, I always expect the hair/makeup artist to be standing just off to the side of the backdrop “set” with a few essential tools watching the model pose. It is their job to make sure that when the model moves and the hair gets messed up, that they can step in and fix it quickly. No shoes on the backdrop though, socks only!
For the lighting, I chose certain tools that I thought would best accomplish the look I was going for. I used a total of four lights to achieve this look. Remember, MORE LIGHTS DOESN’T MEAN BETTER LIGHTING! Many times I light a shoot with just one light. Every time you add another LIGHT, you also add another SHADOW.
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